Case Study.

Our total brand development work for Advanced Vision Research encompasses multiple aspects of their communications including Corporate Identity, Brand Identity, Packaging, Sampling Programs, Advertising, and Print for both the consumer and professional markets.

Original TheraTears Branding

Objective is to bring a premium therapeutic positioning into the highly competitive eye-care segment.

Redesigned TheraTears Branding

The new design provides a bold shelf presence with the flexibility to grow the brand into future product launches.

Redesigned TheraTears Line

As the TheraTears line expands, unique product offerings are presented in a cohesive billboard.

Extension to New Products

Creation of new brand identity for SteriLid Eyelid Cleanser...

Sampling Programs

Creation of new brand identity for SteriLid Eyelid Cleanser including sampling programs for the professional market.

Uncovering Differentiation

TheraTears Professional Brochure

Articulating the brand message for both the professional...

TheraTears Consumer Brochure

Articulating the brand message for both the professional and consumer audiences.

Consumer Advertisement in American Idol Magazine

Establishing an emotional connection with target audiences.

Advanced Vision Research Stationery

Maintaining consistency across all aspects of corporate communications.

Advanced Vision Research Signage

New 2013 Redesigned Brandmark

Redesigned brandmark for the next generation.

New Brandmark Applied to Packaging

TheraTears package 2013 version.