Original TheraTears Branding
Objective is to bring a premium therapeutic positioning into the highly competitive eye-care segment.
Redesigned TheraTears Branding
The new design provides a bold shelf presence with the flexibility to grow the brand into future product launches.
Redesigned TheraTears Line
As the TheraTears line expands, unique product offerings are presented in a cohesive billboard.
Extension to New Products
Creation of new brand identity for SteriLid Eyelid Cleanser...
Sampling Programs
Creation of new brand identity for SteriLid Eyelid Cleanser including sampling programs for the professional market.
Uncovering Differentiation
TheraTears Professional Brochure
Articulating the brand message for both the professional...
TheraTears Consumer Brochure
Articulating the brand message for both the professional and consumer audiences.
Consumer Advertisement in American Idol Magazine
Establishing an emotional connection with target audiences.
Advanced Vision Research Stationery
Maintaining consistency across all aspects of corporate communications.
Advanced Vision Research Signage
New 2013 Redesigned Brandmark
Redesigned brandmark for the next generation.
New Brandmark Applied to Packaging
TheraTears package 2013 version.